Our business is built on the principles of balance and proportion, where the right combination of factors complement each other rather than compete. We call this balance the Perfect Ratio. At Customer Analytics, we seek to balance the technological component with the human side.

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To this end, the ratio character “:” symbolizing proportionality has been introduced in the logo, not simply as an element of design, but to highlight the importance of balance within Customer Analytics. This thought is also characterized by our tagline Human Technology.

 

The theme of balance is carried through to our daily operations where traditional values and strong fundamentals are combined with newer processes and the nimble-footed agility of a startup. We believe this balance is especially crucial at a time when technology is evolving so quickly. And this has helped us sail through the inevitable highs and lows in the industry, and register a positive growth rate every year since our inception nearly two decades ago.